Online Store (e-Commerce)
Search Engine Optimization a.k.a. SEO is the art and science of improving a website’s visibility in the search engines in order to generate more traffic, more sales and improved return on investment with an online business. SEO requires time, effort and knowledge of link building and site structure and content attributes, and also requires a lot of energy and resources to get any job done.
In terms of traffic, SEO is all about getting a gradual shift in the search engines until it becomes natural that your site attracts traffic from its own authority. This means that while SEO investments might not produce up front returns from building links and promoting a website, in the long run, the websites will create significant returns and residual income streams from SEO.
Search engines use specific algorithms to determine what website will be ranked higher for some particular query in search results. These algorithms are kept strictly confidential, but their general concepts and principles can be found if you spend some time and analyze search engine behavior.
Organic SEO means improving visibility of your website in organic (non-paid) search results for some set of relevant keywords.